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Branded Content Studio

You have a STORY.
We can help you SHARE it. 

WHO WE ARE
OUR AUDIENCE + ENGAGEMENT
OUR CAPABILITIES & SERVICES
WHO WE WORK WITH
CONTACT US

WHO WE ARE 

The METLN Content Studio is a full-service content creation team, focusing on brand storytelling and distribution to our wide-reaching multi-media platforms. 

We specialize in helping local businesses share their unique point-of-view through informative stories that enhance & inform users’ daily lives and inspire them to act. 

Our award-winning content studio can create custom packages, scalable for all budgets, to help your business stand out in an authentic way. 

Let us put the POWER of OUR AUDIENCES in Maine and beyond to work for you.

aerial photo of the Piscataqua River Bridge

We know the difference between Kennebunk and Kennebec
(because we live here.)

OUR AUDIENCE + ENGAGEMENT 

Audience*

2M
monthly unique online users
325K
weekly printed publications
225K
network newsletter subscribers
260K
social followers
51%
of all paid subscribers are digital only

Engagement with branded content

20K
pageviews per month
150
total engaged minutes per article (monthly average)
Branded content distributed through premium publishers sees a
50%**
higher brand lift
Branded content is
22X
more engaging than display ads**

“Readers spend an average of 36 seconds engaging with written branded content, which is significantly higher than the average 1.6 seconds they spend with a banner ad.” 

Source: Pressboard, 2019

*Reflects data across MELTN digital properties including pressherald.com, centralmaine.com, & sunjournal.com + email newsletters + social networks 

**Marketers who distribute their branded content through a publisher’s network see 50% higher brand lift than those who publish on their own.  The science behind this comes down to pattern recognition. Humans are really good at recognizing patterns, and when a brand is associated with a trusted source like a publisher, our brains take that as a signal that the company shares the same values and reputation. Source: Pressboard, 2019

CAPABILITIES

Content Creation Services: 

  • Branded articles
  • Interactives and visual storytelling
  • Custom illustrations and brand work
  • Custom content hubs
  • Post event content
  • Custom printed materials
  • Content strategy & project management 
  • Presenting support of newsroom initiatives

Distribution Services: 

  • Site served native impressions 
  • High impact takeovers
  • Audience extension (native programmatic)
  • Native ads in newsletters
  • Social media strategies 
  • Print distribution (in-paper, high impact inserts, custom special pull-out sections)

WHO WE WORK WITH  

Click a logo to see examples of our work

Berrie's
Blue Rock
careers with purpose
evergreen credit union
Flynn & Company
Harvard Pilgrim Health Care
hub international
john t gorman
kennecec savings bank
Lewiston Auburn Metro Chamber of Commerce
martins point
Maine department of education
modern pest services
mdibl
murray plumb & murray

Contact Us  

Interested in partnering with us?  

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METLN Content Studio 

molly adams
Molly Adams

madams@metln.org  
Content & Marketing Manager 

mackenzie gregory
Mackenzie Gregory

mgregory@metln.org  
Director of Business Development 

melissa prichard
Melissa Pritchard

mpritchard@metln.org
Creative Services Director 

Advertising

ali mccann
Allison McCann

amccann@metln.org  
Vice President, Business Development

For all other advertising inquiries, email: 
advertisinginquiries@metln.org

The Maine Trust for Local News is a subsidiary of the National Trust for Local News, a non-profit committed to conserving and operating vibrant, sustainable local news enterprises across the country.  

The Content Studio is part of the Maine Trust for Local News marketing department.  Brand Studio content development is not produced or distributed by any of the Maine Trust newsrooms.